With digital marketing analytics, marketers can understand the effectiveness of their marketing, not just the effectiveness of their website. The important part is that your analytics can be tied back to ROI. While there are a number of metrics that tie back to your business goals, companies often get caught up in “vanity metrics”and down stream they go, trying to chase every number in the book.
What are the 7Ps of Marketing? Exactly What is Marketing? What are the Principles of Marketing? Look here for the answers